ERA Real Estate’s MKTG 4.0Empowers you to work smarter by bringing together the tools and technology you need in one accessible place. Tools and technology that come together in an integrated marketing plan designed to build your business. From listing to close, you’ll have everything you need to generate new listings, promote your properties and market them with an easy-to-manage social media plan that speaks directly to your next home buyer.




Digital Marketing

  • Email Marketing – Engage with current prospects and keep in touch with past clients with drip email marketing built right into your dashboard.  This nurturing marketing tool takes your contact database all the way from the initial contact on your website to the closing!
  • Contact Management - Have all of your contacts and inquiries from your website, social media and more at your fingertips!  Manage all of your contacts and tasks from one central location with this comprehensive CRM system.
  • Social Prospecting:  It’s all about connecting!  Link your HomesConnect account to your favorite social networks and you’ll be able to update all of your social media platforms from one place!

Engage 121

The Engage121 Agent dashboard helps agents build successful social profiles and market their properties and services on social media and via public relations. By serving up daily content for posting and providing insights to help you understand the impact of your social activity, Engage121 can help you build a successful social presence.



1:1 Marketing


Customer Acquisition

  • Automated Property Marketing:  These free property fliers automatically pull in your property information and are available for print or immediate download. A valuable feature to discuss with prospective sellers
  • Flyers, Ads, and Promotional Products – The free PDF admaker offers advertisements in various sizes as well as flyers promoting single or multiple listings. Simply add property details and upload photos to generate a free PDF that you can download and print or order printed flyers at an additional fee.
  • Promotional Products – From apparel to bags, gifts and event materials you’ll find promotional products for all of your listing and selling needs. Perfect for agent use or as housewarming gifts for clients!
  • Listing Presentations:  Completely customizable, these presentations give you everything you need to close your next listing.  Choose from our comprehensive listing presentation, which allows you to choose the ERA tools and products to highlight, customize local market stats and include specific property marketing recommendations is a completely personalized format.  Variations allow you to choose the best listing presentation based on the personality of your prospect.
  • Branding Center:  The ERA Branding Center connects you to our Smarter Community.  From Brand Guidelines to logos and brand photography, you’ll find everything you need to support your marketing efforts.

Customer Retention

  • Buyer Follow-Up Program:  A FREE and easy way to keep in touch with your closed and paid buyers and supports your presence on social media.
  • Customer Satisfaction Survey:  Smart and intuitive, this survey is easy for your customers to use, easy for you to manage and offers local market insights that can empower you to grow your business.


Video Marketing


Property Video Microsites

A FREE and easy way to market all of your listings in one place.  Much more than just a YouTube Video, it’s a mini video website for every one of your qualifying listings.






YouTube Channel

A wealth of video resources to boost your business. Link to a video from your website, embed a video in your next listing presentation or send a video link to secure your next home buyer.

    • Real Estate ABC’s:  From Open House to Meet Your Mortgage Match and Go Green, these videos give you a video resource for every prospective home buyer or seller.  Share the ERA Real Estate expertise when you incorporate on of these videos into your listing presentation or on your website home page.




Mobile Marketing



Give buyers the chance to get property information on the go. Give sellers assurance that potential buyers will be able to find out about their home as soon as they see it.

  • Automated Process/Listing Dashboard:  Every property in the system has a new TEXT code automatically assigned to it.  Home buyers text this code to 35620 (our short code) to receive property information.


  • Virtual Agent Print Shop:  Control your property codes with one click!  View codes and order sign riders or create a package of PDF’s of your codes for local printing.

ERA Mobile App

  • National Version: The ERA Mobile app is populated with all the listings from as well as all MLS listings for any broker who completed the IDX sign-up. Consumers looking for additional information are directed to the ERA Real Estate office closest to that listing. A staple among today’s growing technology toolbox, the ERA Mobile App is effective on all smartphones including iPhone, Android, Blackberry and more.
  • Available Branded Versions (Office/Agent): This personalized version of the ERA Mobile App includes all of the standard features, but connects customers and prospects directly to you when they request more information on a property. A great way to set you apart from the competition while helping you capture every lead!



Property Microsites

A FREE and easy way to market all of your listings in one place.  Much more than just a YouTube Video, it’s a mini video website for every one of your qualifying listings.

These websites are fully responsive, so they can be viewed perfectly on mobile devices including smart-phones and tablets.





Connect ERA

The Connect ERA Mobile App features some of the most powerful resources ERA Real Estate has to offer.  Our news feed brings the power of our global press and social media initiatives right into your neighborhood while full schedules and details for Live Training and Events ensure you attend the event that will help you build your business your way.  Connect ERA puts the Smarter Network, Smarter Support and Smarter Solutions of ERA® right in the palm of your hand. Mobile

Fully optimized for mobile devices, including smartphones and tablets, Mobile let’s your customers take your expertise on the road! Mobile makes it easy for consumers to view listings and access information on while they’re on the go. Visiting  from a smartphone connects clients with listings and other tools.

  • Access to the latest listing inventory
  • Customers can search listings on wherever they go
  • Listings receive even more exposure, providing you with more marketing power
©2015 ERA Franchise Systems LLC. A Realogy Company. All rights reserved. Each ERA Office is independently owned and operated. Listing information is deemed reliable but is not guaranteed accurate. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act

An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.

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